TinRoof Marketing & Design is a marketing consultant to nonprofits.
We enable nonprofits to achieve high impact by aligning donor vision (i.e. their hearts) with your cause.
We do that through research, strategic planning, marketing, design, and branding.
Our mantra is: Data + Insights + Creativity = Impact.
Read more about our benefits and services.
GreenLaw Testimonial and Case Study
Sevananda Testimonial and Case Study


  • Jim Newbury

    Creative Differentiator
    If you want impact, you have to get noticed. And Jim’s specialty just happens to be presenting your brand to the world in a way that cannot be ignored. He’s no stranger to the process, with 25 years of art direction and design experience. In that time, he built brands and won recognition for clients like The Wall Street Journal, Coca-Cola, ComCast, BellSouth, Coors Beer and Motorola. At a list of renowned agencies, including GSD&M, McCann Erickson and WestWayne. He even has a TV spot for CARE in the permanent archive of the Museum of Modern Art.
    Now, as founder of TinRoof, Jim is looking for bigger issues and bolder challenges.

  • Tom Barnes

    Digital Strategist
    Tom is pioneer. A career marketer specializing in digital planning strategy and content development, he recognized early on the potential of social media marketing, quantitative marketing analytics and marketing ROI analysis.
    Starting out as a radio-programming consultant in 1987, he worked with over 40 radio stations, including properties in all top ten markets. More recently, Tom has worked on user research and content development for software giant Microsoft. Digital content strategies for Fortune 50 clients at FleishmanHillard. Crisis management planning for Newell Rubbermaid. Go-to-market strategies at AT&T. Marketing analytic reporting programs at Time Warner. And he helped establish and socialize the CDC’s first wiki. He’s ready to blaze a trail for you, too.

  • Claire Hatten

    Team Leader
    Claire is an accomplished, versatile career marketing executive with over twenty-five years’ experience leading complex B2B and B2C marketing and media initiatives. Starting out in New York at McCann Erickson and later joining other organizations in strategic leadership positions, her expertise spans the marketing spectrum to include branding, digital marketing, direct marketing, public relations, internal communications, trade shows, sales/channel support, research and social marketing. She has applied this expertise to a variety of key B2B vertical markets such as construction, design build, healthcare, education, financial, government and retail, among others.
Claire has enjoyed leading teams and delivering results for companies including Verizon, HP, PolyVision/Steelcase, ADT and Red Hawk. She’s ready to lead your team to greatness.

  • Ken Lewis

    Ken’s three-decade career has demonstrated that, when applied intelligently, creativity works. In any category.

    He helped make Lexus the most successful auto launch in history. He created Truth anti-smoking, one of the most effective, most awarded public service campaigns ever. In fact, Ken has a long resume marked by results, results, results for both private enterprise – AT&T, NEC computers, Fidelity Investments, Adidas, Ritz-Carlton – and public service – United Way, Red Cross, Sierra Club, Central Park Conservancy. Along with a stockpile of awards – Cannes, One Show, Clio, Effy, Addy, ad infinitum. Like we said, creativity works.

  • Claire Newbury

    Designer and Production Manager
    Claire specializes in publication design for nonprofits. Among her many strengths are project management and production. Over the last 25 years, more than 100 nonprofits have benefited from those strengths on projects ranging from capital campaigns to annual reports to identity systems.
    Some of those clients: The Community Foundation for Greater Atlanta, Coxe Curry & Associates, Presbyterian Homes of Georgia, Georgia Partnership for Excellence in Education, Skyland Trail, Mary Black Foundation, The Westminster Schools, Pace Academy, The Howard School, Camp Sunshine, Atlanta Legal Aid Society, EARTH University Foundation, Park Pride, Anti-Defamation League, Children’s Museum of Atlanta, Goizueta Business School, Emory University, and The Shepherd Center. And that just scratches the surface.

  • Chip Long

    Web Developer/Programmer
    Chip isn’t just any programmer. He brings the clean, well-designed, disciplined sensibilities of classic print to the online space. That’s because he started out as a photo retoucher, mastering the meticulous work of dyes and pencils, cutting film emulsion, and photographic composition.

    In the mid 90′s, as computers became more sophisticated, Chip was drawn to their potential. First, for retouching and, eventually, for the broader communication arts. And a programmer was born. One with the precision and attention to detail so valuable to smaller businesses and nonprofits who need every dollar to count.

  • Keri Tomsic

    Public Relations

    Funny thing, in public relations the best PR for yourself is the PR you do for other people. Fortunately for Keri Tomsic, the list of other people pretty much speaks (screams, really) for itself: GM, Philips, Viking Range Corp., Cingular, Denny’s, Best Buy, Dunlop-Maxfli, Coca-Cola…to name just a very few.

    So what has she been doing for all those folks? Copywriting, key message development, media relations, press materials, strategic planning, and client relations. Again, to name just a few. And Keri has done it for more than a dozen years at national PR agencies (including Fleishman-Hillard), on the client side (Huddle House, CNN) and, now, as a Principal at her own shop (T Squared Communications). Yes, the word is out on Keri. Because she gets the word out on everyone else.