Demand for revenue is increasing; your communications have to work harder. TinRoof develops unique revenue-generating programs that build visible brand equity for your sponsors. All at a lower cost per dollar. That means marketing is no longer a sunk cost, but an investment in sustainability.
Creative Campaign Development
A campaign is only effective if it attracts attention. And attracts it for the right reasons. The two keys to success are knowledge of your audience and creativity. At TinRoof, creativity is our stock in trade and we apply it to everything we do. But the best original ideas spawn from intimate knowledge. So we do our homework to know your audience. Using data and insights that lead to creativity and impact. Take a look at our work and the results to see how well that pays off.
Branding That Builds Value
In today’s environment, a logo and a name just isn’t enough. Organizations have to dig deeper to discover their true essence, their real value. Supporters want to know that their money is being spent on things they care about. You have to align your cause with their interests. A brand is the best way to do that. A brand is a foot in the door that accelerates conversation. A brand builds value like nothing else.
MarComm That Fuels Fundraising
“A strong brand is good business in today’s increasingly competitive and sophisticated fundraising climate,” states Sarah Durham in an article on branding in FundRaising Success magazine. You must manage your message to be an effective fundraiser. Every piece of communication should look like it came from the same organization. Your appearance and messaging reflects your mission and is recognizable to the public. It’s what differentiates you from your competitors.
Sustainable Design Thinking
It’s not enough to get better. You have to get different. Really different. With the nonprofit marketplace increasingly cluttered, differentiation is becoming the most powerful strategy in business and the primary beneficiary of innovation. So if innovation drives differentiation, what drives innovation? Design. Design contains the means to identify possible futures, invent exciting products and services, build bridges to consumers, crack wicked problems, and engage people as never before. Design thinking embedded in your culture leads to sustainability, plain and simple.
Measurable, Viable ROI
TinRoof re-frames your marketing problems in a way that allows us to engineer positive returns and measurable business results. How? By analyzing your current results against your current resource dedication, then, comparing those data points to our proposals and the results of our efforts. Of course, many factors drive awareness, participation and contribution. We work with our clients to gain critical consensus on what contributions deliver the greatest positive impact.
Messaging That Wins Hearts
Not just hearts but minds, as well. The key is knowing your target audiences. There are often quite a few, with diverse interests and backgrounds. Once you know what they hold dear, you can engage them in informed, interesting, and meaningful conversation. Speaking to their hopes and dreams to create a relationship that ultimately will be persuasive. TinRoof creates messaging matrixes that clearly outline who your audiences are and what they care about.
What experiences can your brand best deliver? These need to be part of every interaction that happens between your constituency and you, every single day. At TinRoof we work with you to weave these experiences into the fabric of your brand. We uncover and create new, engaging experiences that illuminate your true essence. Affirming your supporters’ feelings about your brand and its effectiveness.
We foster win/win experiences with your constituency that cement long-lasting relationships. Alignment between your cause and their interests is the special sauce. And that can only come from intimate knowledge of your individual supporters. TinRoof offers creative marketing services to organizations doing good things in the world. Winning hearts and minds while delivering real, sustainable impact.