Georgia Tech Research Institute engages TinRoof for capacity building of Center for Young Worker Safety and Health.

The Georgia Tech Research Institute (GTRI) is the largest research entity at the Georgia Institute of Technology and has developed a reputation as one of the world’s premier university-based applied research and development organizations.
The Center for Young Worker Safety and Health is a nonprofit organization guided and run by GTRI that is dedicated to promoting healthy work practices and preventing occupational injuries and illnesses. They provide high-quality safety and health training to over 4000 young workers, educational instructors, employers, and parents of young workers.
TinRoof came in to help attain sustainability for the Center for Young Worker Safety and Health by October 1 of 2014. And to understand and create a plan for capacity-building. TinRoof came in as a clear-eyed outside resource and that was a big part of our benefit. We helped unravel the strings encumbering their potential.
We conducted a day-long brand discovery process where the entire team participated in defining our best value proposition. We combined our learning’s with qualitative research and gleaned the insights that informed our strategic plan. Then we used those insights to inform our communication materials and the tactical steps needed to achieve our plan. We delivered a year-long action plan in the form of a color-coded Gantt Chart as well as a sales enablement tool.
Our efforts helped the Center for Young Worker Safety better present their value proposition to potential supporters than ever before. They saw who they could be more clearly than before. And TinRoof helped layout the viable options to sustainability. Five months after the initiative launched the Center has gained substantial traction and looks to be on target for attaining their goal.