Whether a single ad or a campaign, advertising is still one of the most effective ways to attract attention to your product, service, or brand. Paid announcements in print, broadcast, or electronic media, combined with other forms of marketing, can be very effective. Historically, advertising has been an expensive, mass media proposition. But today, affordable, hyper-local campaigns are possible to great effect.
Welcome to the marketing revolution. Big data allows much deeper looks into what drives behavior. TinRoof gains knowledge through descriptive and predictive data analysis, then we use the insights gained to recommend action and guide communications. Our mantra: Data > Insights > Creativity > Impact.
Myth: branding is expensive. Reality: you can’t afford not to have a brand, and it doesn’t cost an arm and a leg. Start small and build. Commit to a written plan and execute it. TinRoof will guide you through the development process, build an authentic brand story with you, and create an easy-to-follow template for sustaining your brand over time.
Content is still king! And fresh content is the crown on the king’s head. TinRoof researches, writes, gathers, organizes, edits, and sizes your assets so you get great content served up on a consistent basis, not just once a year. Whether it’s text, graphics, pictures, animation, audio, video, or other assets, TinRoof will align them with your brand story.
Engage rather than sell. Communicate without interrupting. Curate, create and distribute relevant and valuable content to a clearly defined and clearly understood target segment. That’s content marketing. Instead of pitching you are offering info that makes your supporter more savvy about the issue at hand. Deliver consistent, on-point, valuable information to your supporters and they will reward you with loyalty.
This is the single most overlooked – yet highly beneficial – facet of marketing. Know your audiences, parse them into interest groups, and make the data relevant, easily accessible, and actionable.
Design has the power to transform; it should be an integral part of any brand. Too often seen as mere decoration, design is rapidly evolving to include processes, systems, and organizational DNA. It is a business asset. Design drives innovation. Innovation powers brands. Brands build loyalty, And loyalty sustains the organization and fulfills the mission.
Marketing & Communications
At its roots, marketing and communications are about knowing your audiences intimately. Every organization has multiple audience groups with varied interests. It is critical to understand the nuances of those disparate group’s concerns and talk directly to them. At TinRoof we help you align your cause with their hearts.
Successful PR strategies address issues readers care about. In this day and age, it’s impossible to stay abreast of the intricacies of each issue. So we do the homework to discover the relevant issues that your constituency finds valuable and gets them buzzing.
If you don’t know where you are going, you have little chance of choosing the right path. That’s why it’s critical to build your projects on a foundation of research. The marketing research process spans a number of stages, including the definition of a problem, development of a research plan, collection and interpretation of data, and disseminating information formally in a report. The result: focused, relevant, accurate, reliable, valid, and current information that serves as a guide moving forward.
Search Engine Marketing
Search engines reward organizations that publish consistent, high quality content. Search Engine Marketing (SEM) is a form of Internet marketing that increases the visibility of websites in search engine results pages (SERPs) through optimization and advertising. SEM may use search engine optimization (SEO), that adjusts or rewrites website content to achieve a higher ranking in search engine results pages or use pay-per-click listings.
Through Social Media, people interactively create, share, and/or exchange information and ideas in virtual communities and networks. Like our brains, we use only a small percentage of its potential. Social Media has expansive monitoring capabilities and is ripe for use as a promotional tool. It is now proven to drive sales to fundraising events. Let TinRoof develop a social media strategy customized to align your cause with their hearts.
It’s hard to succeed without a plan. Strategic Planning is a process for defining strategy (or direction) and deciding how to allocate resources based on that strategy. In order to determine where you want to go you need to understand where you are. What avenues are open to you moving forward? When everyone gets a clear picture of your vision, mission, values, and strategy they can all lend a hand in creating the brand.
Online video is on fire! It’s the top content source of marketers – ahead of white papers, case studies, live demos, webinars, surveys, and ebooks. There is a reason YouTube is the number two search engine in the world: humans are wired to like video. The human face, the human voice, the body language of emotions, and the power of peripheral motion all add up to an irresistible connection. Combine that with a good brand story and you have real impact.
A broad term for the work involved in developing a website, Web Development includes web design, content development, client liaison, client side/server side scripting, web server and network security configuration, e-commerce development (if needed), writing markup, and coding. You may or may not need all of those, something TinRoof can figure out: our team has experience with websites from a simple, static, single page to complex, dynamic, 300-page, e-commerce sites.