BENEFITS MarComm That Fuels Fundraising


MarComm That Fuels Fundraising
“A strong brand is good business in today’s increasingly competitive and sophisticated fundraising climate,” states Sarah Durham in an article on branding in FundRaising Success magazine. You must manage your message to be an effective fundraiser. Every piece of communication should look like it came from the same organization. Your appearance and messaging reflects your mission and is recognizable to the public. It’s what differentiates you from your competitors.

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-Tim Lee, VP Marketing, TenCate Grass