BENEFITS Sustainable Design Thinking


Sustainable Design Thinking
It’s not enough to get better. You have to get different. Really different. With the nonprofit marketplace increasingly cluttered, differentiation is becoming the most powerful strategy in business and the primary beneficiary of innovation. So if innovation drives differentiation, what drives innovation? Design. Design contains the means to identify possible futures, invent exciting products and services, build bridges to consumers, crack wicked problems, and engage people as never before. Design thinking embedded in your culture leads to sustainability, plain and simple.

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-Tim Lee, VP Marketing, TenCate Grass