“TinRoof came in, spent a lot of time with our staff, learned about our business in depth, and came back with a hyper-local strategy that blew our socks off. The results speak for themselves. We couldn’t be more happy.”
Tom Pawlenko, General Manager,
Sevananda Natural Foods Market
OBJECTIVE: To revitalize the brand of Atlanta’s original natural foods grocer. And help them reverse nearly 2 years of declining sales and stagnant membership growth.
ACTION: TinRoof refocused the brand around what organic shoppers want and what Sevananda delivers best, food integrity. We utilized a hyper-local communications plan and an aggressive in-store membership campaign.
RESOLUTION: Our efforts immediately reversed the two-year trend of declining sales and customer traffic. Three months into the campaign and sales were up 5.9%, and customer counts were up 8%. In the end we had an increase of more than 25% in the number of co-op members, making it the most successful effort in memory.