“Architects working with other design professionals can have the potential to be trying. Jim and his team at TinRoof took that challenge to task and provided us with a fresh new brand and value proposition. He listened to our thoughts and molded them into an excellent new identity that reflects our company’s purpose and goals.”
Joe Hatem, Principal,
WHN+ Architects
OBJECTIVE: Wash Hatem Nelson, a leading architectural practice in Charlotte, NC, needed a brand presence that fully reflected their hands-on, collaborative and service-oriented approach to community architecture.
ACTION: TinRoof helped WHN redefine their brand proposition, then created for them all the elements of the new brand expression, including logo, positioning line, identity and website.
RESOLUTION: The new brand expression has energized WHN and helped the partners communicate with prospective clients more clearly and more successfully about their unique practice.